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Digital Download: Text Message Marketing

56 days until event begins

What you will learn

Leadership Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.

Every Tuesday, this training series completes a "deep dive" into new digital technology and effective strategies about how to support your online activism and political efforts.

Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.

March 28: Text Message Marketing

Text message (SMS) marketing is one of the best and most reliable ways to reach a large number of people for your political efforts.

Campaigns, organizations, and non-profits can use text messages to recruit, fundraise, and organize supporters into action. Text message marketing is a highly effective tool, especially since the average American checks their phone more than 50 times a day and over 95% of texts are opened.

You will learn:

  • why text message marketing is on the rise and how peer-to-peer texting works;

  • best practices for successful persuasion, voter engagement, advocacy, and fundraising text messages; and,

  • how to run an effective GOTV campaign and have genuine interactions with your supporters at scale using the power of text messages.

The training ends at 1:15pm Eastern / Washington D.C. time.


Tuesday, March 28

12:00 PM - 1:00 PM


This training is online.




Veronica Hays's Photo

Veronica Hays

Contact Veronica with your questions.

Your faculty

Eric Wilson

Eric Wilson


Eric Wilson is a digital-first political strategist based in Washington, DC. He's a veteran of numerous campaigns, having led Marco Rubio's digital team during his 2016 campaign for president, served as digital director of Ed Gillespie's campaign for Virginia Governor in 2017 and US Senate in 2014, and advised on digital strategy for the National Republican Senatorial Campaign in 2016 and the Liberal Party of Australia in 2016. In addition, Eric has held digital strategy roles at the American Action Network, Engage, and the House of Representatives.

Eric is the founder of, a website for professionals working at the intersection of technology, marketing, and politics. He's a proud graduate of the University of the South in Sewanee, Tennessee and the Texas Academy of Mathematics and Science at the University of North Texas.