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Digital Download: Email List Growth Tactics

42 days until event begins

What you will learn

Leadership Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.

Every Tuesday, this training series completes a "deep dive" into new digital technology and effective strategies about how to support your online activism and political efforts.

Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.

March 14: Email List Growth Tactics

You can never fully control social media platforms. But you do control your email list.

Growing your email list is an important long-term investment for campaigns and organizations.

Email list building remains the most reliable way to raise money online and create consistent website traffic. Growing your email list will also boost other forms of digital activism, such as GOTV efforts and volunteer recruitment.

This Digital Download training will show you how to increase the size of your email list through a mix of no-cost and paid tactics. You'll learn:

  • best practices for email acquisition campaigns (i.e. petitions, surveys, etc.) with examples;
  • major factors that affect email deliverability; and
  • how to identify and undertake meaningful tests for your list.

The training ends at 1:15pm Eastern / Washington D.C. time.


Tuesday, March 14

12:00 PM - 1:00 PM


This training is online.




Veronica Hays's Photo

Veronica Hays

Contact Veronica with your questions.

Your faculty

Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained more than 20,000 activists, students, and leaders on digital and political technology across the world.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Breitbart, The Daily Wire, and more.

Stephen grew up in Montana, the "Treasure State".