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Digital Download: Becoming a YouTube Creator

14 days until event begins

What you will learn

Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.

Every Tuesday, this training series completes a "deep dive" into new digital technology and effective strategies about how to support your online activism and political efforts.

Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.

February 14: Becoming a YouTube Creator

YouTube is the second most popular social media site in the world. Learn how to use the power of video to speak with and engage directly with your audience.

This training will focus on how to make a YouTube channel, the components of great video, and how to catch your target audience's attention and persuade them to subscribe to your content. You'll learn:

  • the backend of YouTube and how the platform operates;
  • the essentials behind a consistent YouTube strategy including annotations, call-to-actions, and keywords; and
  • video attraction techniques (titles, thumbnails, etc.) that engage your audience before they even click on your video.

The training ends at 1pm Eastern / Washington D.C. time.


Tuesday, February 14

12:00 PM - 1:00 PM


This training is online.




Veronica Hays's Photo

Veronica Hays

Contact Veronica with your questions.

Your faculty

Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained more than 20,000 activists, students, and leaders on digital and political technology across the world.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Breitbart, The Daily Wire, and more.

Stephen grew up in Montana, the "Treasure State".