2022 Inaugural Campaign Leadership College
- Professionally manage a campaign for public office
- Raise the required funds to finance a campaign operation
- To efficiently spend campaign resources
- Research and develop winning strategies
- Communicate through multiple messaging vehicles
- Effectively organize the grassroots to meaningfully connect with voters
- Write a comprehensive campaign plan
- Get supporters to turn out and vote on Election Day and before Election Day
- Dr. Mark Campbell, Campaign Manager - Glenn Youngkin for Governor
Partial and Full Scholarships are still available.
The Real Nature of Politics | Phases of the Campaign |
Campaign Organization | Demographic Research |
Understanding Critical Issues | How to use Polling |
Legal Compliance | Finance Planning |
High Dollar Donors | PACs |
Digital Fundraising | Setting Vote Goals |
Successful Events | Voter Contact Mail |
Voter Targeting | Incumbent Advantage |
Endorsements | Field Operations |
Door-to-door campaigning | Coalitions |
Social Media | Digital Advertising |
Defining the Opponent | Communications Strategy |
Finding the Right Message | Handling Attacks |
Radio & Television Advertising | Campaign Management |
Working with the Media | GOTV |
Budget | Crisis Avoidance |
On-Camera Interviews | Early Voting |
Candidate Development | . . . and much more. |
Election Day Activities |
Details
Starts Friday, June 17
Fri 17: 6:00 PM - 8:00 PM
Sat 18: 9:00 AM - 6:00 PM
Sun 19: 9:00 AM - 6:00 PM
Mon 20: 9:00 AM - 6:00 PM
Tue 21: 9:00 AM - 6:00 PM
Wed 22: 9:00 AM - 6:00 PM
Thu 23: 9:00 AM - 6:00 PM
Fri 24: 9:00 AM - 6:00 PM
Sat 25: 9:00 AM - 6:00 PM
Sun 26: 9:00 AM - 2:00 PM
Renaissance Arlington Capital View Hotel
2800 S Potomac Ave.
Arlington, VA 22202
Map
Cost
$5,000.00
Your faculty
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David Blair
Executive Director- Conservative Leadership PAC
David Blair is the Executive Director of the Conservative Leadership PAC and President of the Blair Group LLC. As Executive Director of CLPAC he identifies talented, principled conservatives to deploy as youth coordinators...
Mark Campbell
Dr. Campbell has a winning career spanning over four decades and is an expert strategist and researcher having first honed his skills at the DOD as a Presidential Fellow during the Reagan Administration.
Mark has se...
Carlos Cruz
Carlos Cruz is a Vice President at Jamestown Associates.
In 2021, Carlos was proud to play a key role in the NJGOP's historic victories, serving as a media consultant in Legislative Districts 2 and 11, flipping four...
Carlyle Gregory
Carlyle Gregory established the Carlyle Gregory Company - a political consulting firm in 1989. He has served as a consultant for numerous Congressional campaigns including Newt Gingrich's first successful bid for congress,...
Matthew Hurtt
Director of Graduate Programs
Matthew Hurtt is the Director of Graduate Relations at the Leadership Institute. He is also an internationally-recognized fundraiser, organizer, writer, and public speaker.
For nearly six years, Hurtt worked at Amer...
Amanda Iovino
Amanda Iovino is a Vice President at WPA Intelligence working with federal and state campaigns, ballot efforts and national organizations. In 2021 she served as the Polling Director and led the data efforts for Governor Gl...
Tom Jones
President, Cannon Research Group
Tom Jones is the creator of the 339 Group. He draws on over fifteen years of experience on Capitol Hill and in the conservative advocacy community. He has served in numerous positions on Capitol Hill as a senior conservati...
Lisa Lisker
President of Huckaby Davis Lisker, Inc.
Lisa Lisker is a nationally recognized campaign finance expert with over 30 years of experience in compliance, specializing in the financial operations of federal and state political committees.
Lisa is President of...
Jason Mashburn
Jason has been with Creative Direct since 2006. He has created award-winning voter contact and fundraising programs for hundreds of Republican campaigns and committees.
As Vice President, Jason develops mail strateg...
Ron Nehring
Director of International Training, Leadership Institute
Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.
Cooper Reves
Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney ...
Dave Sackett
Dave Sackett is a founding Partner in The Tarrance Group, one of the most respected and successful Republican survey research and strategy teams in American politics today. Sackett has an extensive background in campaign s...
Alice Stewart
Political Commentator, CNN
Alice Stewart is a CNN Political Commentator, Alumni Fellow and current board member at the Kennedy Institute of Politics at Harvard University, veteran Senior Communications Advisor on numerous presidential campaigns and ...
Steven Sutton
Senior Vice President, The Leadership Institute
Steven Sutton joined the Leadership Institute fourteen years ago as Vice President for Programs, where he restructured LI's 40+ training programs, from political grassroots to student groups on college campuses. He then se...
Rick Tyler
Director of Core Schools
Rick Tyler is the Director of Core Schools at the Leadership Institute. He is also a thought-provoking Political Analyst for the MSNBC Cable News Network offering a conservative perspective to unfolding political events. H...