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Campaign Leadership College

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2022 Inaugural Campaign Leadership College


Inaugural
Campaign Leadership College
Washington, DC
June 17 - 26, 2022

9 Full Days of Intensive Senior Campaign Management Training

Application Deadline is May 30, 2022.

The Leadership Institute (LI) is the world's most successful conservative training organization, and the 2022 Inaugural Campaign Leadership College (CLC) is the most extensive and most intensive program ever offered by LI. The CLC was created to develop conservative activists into senior campaign executives capable of leading the most challenging campaigns for public office.

The CLC brings together the nation's top campaign experts to provide nine days of intensive training in every aspect of senior campaign management. If you are a conservative seeking a rewarding and challenging career as a professional campaign manager, fundraising, grassroots, or communications director, the CLC Program is designed to give you the skills you need to be successful. Senior campaign staff are always in high demand.

CLC attendance is limited to 40 students per program to ensure that our students are getting the focus and attention they deserve. So be sure to apply soon. Partial and Full Scholarships are available.

You will learn how to:
  • Professionally manage a campaign for public office
  • Raise the required funds to finance a campaign operation
  • To efficiently spend campaign resources
  • Research and develop winning strategies
  • Communicate through multiple messaging vehicles
  • Effectively organize the grassroots to meaningfully connect with voters
  • Write a comprehensive campaign plan
  • Get supporters to turn out and vote on Election Day and before Election Day

As a campaign professional, I have always wanted to create a senior campaign management school that is up to date on the latest cutting-edge technologies. The Leadership Institute is making that a reality with the Campaign Leadership College.
- Dr. Mark Campbell, Campaign Manager - Glenn Youngkin for Governor


The school will be held at the Renaissance Hotel Capitol View in Arlington, Virginia

Limited Seating – Applicants are encouraged to apply soon.


Every member of the expert faculty in the Campaign Leadership College has years of experience leading in their respective fields of management, fundraising, grassroots, and communications. Each day will be filled with informative presentations, lively panel discussions, special guests, and student exercises that will cover the full range of topics culminating in the creation of a comprehensive campaign plan which students will present by group to the faculty murder board on graduation morning. In addition to the skills you will gain from this program, you will meet like-minded activists on the same professional career path.
Some of the topics you will learn:

The Real Nature of Politics
Phases of the Campaign
Campaign Organization
Demographic Research
Understanding Critical Issues
How to use Polling
Legal Compliance
Finance Planning
High Dollar Donors
PACs
Digital Fundraising
Setting Vote Goals
Successful Events
Voter Contact Mail
Voter Targeting
Incumbent Advantage
Endorsements
Field Operations
Door-to-door campaigning
Coalitions
Social Media
Digital Advertising
Defining the Opponent
Communications Strategy
Finding the Right Message
Handling Attacks
Radio & Television Advertising
Campaign Management
Working with the Media
GOTV
Budget
Crisis Avoidance
On-Camera Interviews
Early Voting
Candidate Development
. . . and much more.
Election Day Activities



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Details

Starts Friday, June 17

Fri 17:   6:00 PM - 8:00 PM
Sat 18:   9:00 AM - 6:00 PM
Sun 19:   9:00 AM - 6:00 PM
Mon 20:   9:00 AM - 6:00 PM
Tue 21:   9:00 AM - 6:00 PM
Wed 22:   9:00 AM - 6:00 PM
Thu 23:   9:00 AM - 6:00 PM
Fri 24:   9:00 AM - 6:00 PM
Sat 25:   9:00 AM - 6:00 PM
Sun 26:   9:00 AM - 2:00 PM

Location

Renaissance Arlington Capital View Hotel
2800 S Potomac Ave.
Arlington, VA 22202 Map

Cost

$5,000.00

Manager

Rick Tyler's Photo

Rick Tyler

Contact Rick with your questions.

Your faculty

David Blair

David Blair

Executive Director- Conservative Leadership PAC

David Blair is the Executive Director of the Conservative Leadership PAC and President of the Blair Group LLC. As Executive Director of CLPAC he identifies talented, principled conservatives to deploy as youth coordinators...

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Mark Campbell

Mark Campbell

Dr. Campbell has a winning career spanning over four decades and is an expert strategist and researcher having first honed his skills at the DOD as a Presidential Fellow during the Reagan Administration.

Mark has se...

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Carlos Cruz

Carlos Cruz

Carlos Cruz is a Vice President at Jamestown Associates.

In 2021, Carlos was proud to play a key role in the NJGOP's historic victories, serving as a media consultant in Legislative Districts 2 and 11, flipping four...

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Carlyle Gregory

Carlyle Gregory

Carlyle Gregory established the Carlyle Gregory Company - a political consulting firm in 1989. He has served as a consultant for numerous Congressional campaigns including Newt Gingrich's first successful bid for congress,...

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Matthew Hurtt

Matthew Hurtt

Director of Graduate Programs

Matthew Hurtt is the Director of Graduate Relations at the Leadership Institute. He is also an internationally-recognized fundraiser, organizer, writer, and public speaker.

For nearly six years, Hurtt worked at Amer...

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Amanda Iovino

Amanda Iovino

Amanda Iovino is a Vice President at WPA Intelligence working with federal and state campaigns, ballot efforts and national organizations. In 2021 she served as the Polling Director and led the data efforts for Governor Gl...

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Tom Jones

Tom Jones

President, Cannon Research Group

Tom Jones is the creator of the 339 Group. He draws on over fifteen years of experience on Capitol Hill and in the conservative advocacy community. He has served in numerous positions on Capitol Hill as a senior conservati...

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Lisa Lisker

Lisa Lisker

President of Huckaby Davis Lisker, Inc.

Lisa Lisker is a nationally recognized campaign finance expert with over 30 years of experience in compliance, specializing in the financial operations of federal and state political committees.

Lisa is President of...

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Jason Mashburn

Jason Mashburn

Jason has been with Creative Direct since 2006. He has created award-winning voter contact and fundraising programs for hundreds of Republican campaigns and committees.

As Vice President, Jason develops mail strateg...

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Ron Nehring

Ron Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

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Cooper Reves

Cooper Reves

Cooper Reves is the VP of Marketing at TAG Strategies with a decade of experience in digital marketing and ad buying in the political space. He began his political career working in digital advertising for the Mitt Romney ...

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Dave Sackett

Dave Sackett

Dave Sackett is a founding Partner in The Tarrance Group, one of the most respected and successful Republican survey research and strategy teams in American politics today. Sackett has an extensive background in campaign s...

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Alice Stewart

Alice Stewart

Political Commentator, CNN

Alice Stewart is a CNN Political Commentator, Alumni Fellow and current board member at the Kennedy Institute of Politics at Harvard University, veteran Senior Communications Advisor on numerous presidential campaigns and ...

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Steven Sutton

Steven Sutton

Senior Vice President, The Leadership Institute

Steven Sutton joined the Leadership Institute fourteen years ago as Vice President for Programs, where he restructured LI's 40+ training programs, from political grassroots to student groups on college campuses. He then se...

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Rick Tyler

Rick Tyler

Director of Core Schools

Rick Tyler is the Director of Core Schools at the Leadership Institute. He is also a thought-provoking Political Analyst for the MSNBC Cable News Network offering a conservative perspective to unfolding political events. H...

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