Leadership Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.
Every Tuesday, this training series completes a "deep dive" into new digital technology and effective strategies about how to support your online activism and political efforts.
Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.
January 25: Emerging Social Media Platforms
Social media is a constantly shifting landscape. Stay up-to-date with emerging social media platforms used by organizations and campaigns in the conservative movement.
Structured as a fun, easy-to-understand overview, this training will review seven rapidly emerging social media platforms that have a significant user base. Specifically, this course will explore:
You will leave this training with new ideas on how each platform may support your online activism and political efforts.
Learn the must-haves to understand these platforms and how public figures, media organizations, and political organizations use these resources. You'll learn:
- how to approach emerging social media platforms based on your target audience, content strategy, and organizational goals;
- major factors to consider for posting content across multiple social media platforms; and,
- how to show the return on investment (ROI) of emerging social media platforms to get organizational buy-in.
The training ends at 1:15pm Eastern / Washington D.C. time.