Digital Communications Workshop banner

Social Media Marketing

25 days until event begins

What you will learn

Social media marketing can be a powerful tool for your campaign, cause, or organization, if you understand how to make the most of it.

Leadership Institute's Social Media Marketing workshop will teach you how to build and implement a marketing plan with low-cost or no-cost techniques – ideal for small teams and organizations.

You will leave the workshop with confidence that you can post social media content that captivates your audience and inspires them to act.

1 - 2pm EDT | Your Best Content

Your social media content is the foundation of effective marketing. Learn how to plan, develop, and produce social media content effectively. This session will focus on:

  • how to identify the best opportunities for your organization on social media, based on what you currently produce;
  • best practices for adapting your content for social media, down to the right image dimensions; and
  • tools and techniques that will allow you to create content quickly and confidently.

2:05 - 3pm EDT | Social Media Marketing Fundamentals

High-quality social media content is admirable; social media content that inspires audiences to act is valuable. Learn how to increase your conversions, i.e. people taking the desired action, with social media. You will learn:

  • different ways to get more subscribers and web traffic;
  • how to run low-cost advertisements and where to promote your message;
  • how to own your audience to create a constant stream of traffic; and
  • how to leverage social media influencers to spread your message and drive traffic.

3:05 - 4pm EDT | Social Media Recruitment & Engagement

Learn how you can use social media to reach your target audience with content that your supporters will respond to and want to share. You will learn:

  • how to recruit and retain more volunteers;
  • proven methods used by organizations, public policy groups, and campaigns for every level of office; and
  • mass texting, recruiting and motivating volunteers, and the BACON method for recruitment.

The training will end at 4:05pm Eastern Time


Starts Wednesday, October 13

Wed 13:   1:00 PM - 4:00 PM


This training is online.


$20.00 $10.00 discount for early registration until 10/11/21 Your Cost: $10.00


Veronica Hays's Photo

Veronica Hays

Contact Veronica with your questions.

Your faculty

Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained 15,000+ activists, students, and leaders on digital and political technology.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Breitbart, The Daily Wire, and more.

Stephen grew up in Montana, the "Treasure State".