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Online Digital Campaigning Workshop Part 2

25 days until event begins

What you will learn

Online Digital Campaigning Workshop

$20 for two online sessions and the on-demand replay*

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

April 16 and 23, 2:00-5:00 PM EDT

The Online Digital Campaigning Workshop is designed to teach attendees how to identify and use online resources as part of an overall voter engagement strategy. We will be examining social media platforms, the importance of visual storytelling, and digital fundraising. In this time of #SocialDistancing, social media becomes a primary campaign tool.

Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting an election.

Attendees will learn how to:

  • Integrate social media into a campaign's communications strategy
  • Create meme and videos to deliver a campaign's message
  • Use meme's and video to reinforce a candidate's image

This six-hour online workshop is broken into two separate sessions; April 16 and 23. You will also be able to access the sessions on-demand approximately one week after the live webinar. * You only need to register once to receive the login for both sessions and the code to unlock the online class. Instructions on how to log on to the training will be sent after registration. Instructions on accessing the on-demand replay will be sent after each webinar.

*On-demand availability is subject to the successful recording of the sessions.


Starts Thursday, April 23

Thu 23:   2:00 PM  - 5:00 PM EDT


This training is online.




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

U.S. Representative (NM-7)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Robert Arnakis

Robert Arnakis

Senior Director of Domestic and International Programs for the Leadership Institute

Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute.

Mr. Arnakis oversees divisions which provide political education and consultation to senior government offic...

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Scot Crockett

Scot Crockett

Director of Grassroots Engagement

Scot Crockett is Director of Grassroots Engagement at the Leadership Institute, where he helps conservatives become more effective campaigners.

Scot has spent much of his life volunteering for and working on politic...

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Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

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