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Direct Mail School

On Wednesday September 17, 2014

What you will learn

Direct Mail School
2 day, $150 (meals included)
The Leadership Institute's own direct mail fundraising has become famous in the conservative movement. LI trains thousands of conservative leaders, activists, and development officers, a few at a time. Professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
  • Implement proven direct mail concepts
  • Build your donor file
  • Write successful letters
  • Design successful packages
  • Apply case study examples of successful programs
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Details

Starts Wednesday, September 17

Wed. 17 9:00 - 5:00 PM
Thu. 18 9:00 - 5:00 PM

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$150.00

Manager

Carol Wehe's Photo

Carol Wehe

Contact Carol with your questions.

What graduates say

Morton Blackwell

Morton Blackwell

President of the Leadership Institute

"You can't save the world if you can't pay the rent!"

Gabriel Conger

Gabriel Conger

Manager, Major Gift Planning at The Heritage Foundation

"I gained valuable knowledge on the nuts and bolts, as well as the purpose and goals of the direct mail process"

Your faculty

John Albertella

Director of Direct Response Marketing, Judicial Watch

John Albertella is the Director of Direct Response Marketing at Judicial Watch, a conservative, non-partisan educational foundation, that promotes transparency, accountability and integrity in government, politics and the ...

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Kevin Allen

Kevin Allen

Vice President, American Target Advertising

Kevin has been a direct mail fundraiser since 1989. He currently serves as Vice President at American Target Advertising. Prior to joining American Target Advertising, Kevin worked for the Richard Norman Company as their C...

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Tammy Cali

Tammy Cali

President & COO Eberle Associates

Tammy Cali is President and Chief Operating Officer at Eberle Associates.

Tammy has a wide range of direct marketing experience. Before joining Eberle she served as the Chief Executive Officer of several non-prof...

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Eric Cullen

Eric Cullen

Executive Vice President, Strategy

Eric Cullen has served in official and political capacities for five members of Congress and provided communications services to dozens of campaigns for over a decade. A native of Wisconsin, he resides in Was...

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Rick Hendrix

Rick Hendrix

Founding Partner of ClearWord Communications Group

Rick Hendrix has worked as a direct mail fundraising professional for three decades. For 10 years, he directed the direct mail program here at the Leadership Institute where he oversaw a more than tenfold increas...

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Matthew Hurtt

Matthew Hurtt

Trainer, Americans For Prosperity GLA

Matthew Hurtt is a trainer for Americans for Prosperity Foundation's Grassroots Leadership Academy. In that capacity, he travels the country training conservative activists.

Previously, he served as a copywriter fo...

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Emmy Lewis

Emmy Lewis

President, Lewis & Company Marketing Communications Inc.

Mary Elizabeth (Emmy) Lewis is President of Lewis & Company Marketing Communications, Inc., a full-service agency established in 1983, which specializes in direct mail fundraising, membership development, and marketing...

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Mitchell Nozka

Mitchell Nozka

Deputy Director of Donor Communications at the Leadership Institute

Mitchell serves as the Deputy Director of Donor Communications at the Leadership Institute. He develops prospect, housefile, and cultivation mailings, and leads a team of Donor Communications Coordinators.

Mitchell ...

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Robert Stuber

Robert Stuber

Director of Development, Family Research Council

Since 1981, Robert Stuber has raised funds through direct mail solicitations for a wide variety of organizations, including political candidates, party committees, cause-oriented organizations and charities, ranging from h...

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Carol Wehe

Carol Wehe

Director of External Affairs

Carol Wehe is the Director of External Affairs at the Leadership Institute.

Previously, Carol managed the digital media and fundraising trainings at LI.

Prior to working at LI, Carol managed new me...

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