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Campaign Leadership College

On Friday December 2, 2022

Campaign Leadership College



Campaign Leadership College
Arlington, Virginia
December 2 - 11, 2022

9 Full Days of Intensive Senior Campaign Management Training

The Leadership Institute (LI) is the world's most successful conservative training organization, and the Campaign Leadership College (CLC) is the most extensive and most intensive program ever offered by LI. This is NOT a course for candidates for public office, the CLC was created to develop conservative senior campaign executives capable of leading the most challenging campaigns for public office.

The CLC has brought together the nation's top campaign experts to provide nine days of intensive training in every aspect of senior campaign management. If you are a conservative seeking a rewarding and challenging career as a professional campaign manager, fundraising, grassroots, or communications director, the CLC Program is designed to give you the skills you need to be successful. Senior campaign staff are always in high demand.

CLC attendance is limited to 50 students per program to ensure that our students are getting the focus and attention they deserve. So be sure to apply soon. Partial and Full Scholarships are available.

You will learn how to:
  • Professionally manage a campaign for public office
  • Raise the required funds to finance a campaign operation
  • Efficiently spend campaign resources
  • Research and develop winning strategies
  • Communicate through multiple messaging vehicles
  • Effectively organize the grassroots to meaningfully connect with voters
  • Write a comprehensive campaign plan
  • Get supporters to turn out and vote on Election Day and before Election Day

The school will be held in Arlington, Virginia
The tuition cost is $5,000.
Apply for a Full Scholarship

Limited Seating – Applicants are encouraged to apply soon.


Every member of the expert faculty in the Campaign Leadership College has years of experience leading in their respective fields of management, fundraising, grassroots, and communications. Each day is filled with informative presentations, lively panel discussions, special guests, and student exercises that will cover the full range of topics culminating in the creation of a comprehensive campaign plan which students will present by group to the faculty murder board on graduation morning. In addition to the skills you will gain from this program, you will meet like-minded activists on the same professional career path.

Some of the topics you will learn:

The Real Nature of Politics
Phases of the Campaign
Campaign Organization
Demographic Research
Understanding Critical Issues
How to use Polling
Legal Compliance
Finance Planning
High Dollar Donors
PACs
Digital Fundraising
Setting Vote Goals
Successful Events
Voter Contact Mail
Voter Targeting
Incumbent Advantage
Endorsements
Field Operations
Door-to-door campaigning
Coalitions
Social Media
Digital Advertising
Defining the Opponent
Communications Strategy
Finding the Right Message
Handling Attacks
Radio & Television Advertising
Campaign Management
Working with the Media
GOTV
Budget
Crisis Avoidance
On-Camera Interviews
Early Voting
Candidate Development
. . . and much more.
Election Day Activities



PROFILE AND REQUIREMENTS

CLC Applicant Profile
Age: no age requirement.

Nationality: most all successful applicants to the CLC are Americans, we do, however, accept a limited number of international students. International applicants must obtain a referral from the Leadership Institute's trusted international partners and MUST be approved by LI's International Training Department.

Education: a degree is not required to qualify for the CLC however, a degree or postgraduate degree in sociology, philosophy, political science, international relations, journalism, communications, and related fields is preferred.

Language proficiency: an advanced level of English is required as all lectures at the CLC are conducted in English.

Principles and values: successful applicants will share a belief in conservatism as an attractive governing philosophy which promotes liberty, free-markets, private ownership, and social tradition.

Experience: successful applicants will have a minimum of 3 years' experience in the political and/or governing sphere and must have an impeccable reputation of integrity.

Aspiration: successful applicants are consumed with a desire to help conservative candidates win elections; have a passion for learning history; and are committed to working on campaigns as a vocation.

Expectations of CLC Attendees
Respect for the investment LI Donors have made in the Program: Because a great deal of money and effort has been spent for the benefit of CLC attendees, our expectation is a 100% commitment to the program including perfect attendance at the instruction sessions and activities scheduled for them. Attendees who are negligent in effort and attendance, should expect to partially cover the cost of their participation.

Registration Requirements
All candidates must fill out an online application, a policy questionnaire and complete a background check.

PRO-TIP: When filling out the application, it is best to compose your answers in Word, then once you've checked your work, cut-and-paste your answers into the online form.


Letters of recommendation are not required but can be very influential in the selection process. Letters of recommendation must be completed by persons who have first-hand knowledge of the candidate's background and skills.

Selection Process
Applications will be evaluated by the Selection Committee for the CLC, made up of LI staff and faculty members.

Notification of the Committee's decision will be sent to all candidates approximately 30 days before the start of the course.
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Details

Starts Friday, December 2

Fri 2:   4:00 PM - 8:00 PM
Sat 3:   8:00 AM - 6:00 PM
Sun 4:   8:00 AM - 6:00 PM
Mon 5:   8:00 AM - 6:00 PM
Tue 6:   8:00 AM - 6:00 PM
Wed 7:   8:00 AM - 6:00 PM
Thu 8:   8:00 AM - 6:00 PM
Fri 9:   8:00 AM - 6:00 PM
Sat 10:   8:00 AM - 6:00 PM
Sun 11:   8:00 AM - 2:00 PM

Location


Arlington, VA 22202 Map

Cost

$5,000.00

Manager

Rick Tyler's Photo

Rick Tyler

Contact Rick with your questions.

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