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Campaign Management School

On Monday December 1, 2014

What you will learn

The Campaign Management School teaches you how to win elections. This premier campaign training provides candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and a successful media strategy.

Regardless of the level of your political experience, learn the experts' secrets of a successful campaign from before announcement to after Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan to organize your campaign
  • Develop a winning campaign message to win votes
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE: If you are already a candidate, you will also benefit from attending the following LI programs: Public Speaking Workshop (Basic, Advanced, and One-on-One) or Television Workshop (Introduction to Techniques, On-Camera, and One-on-One).

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Details

Starts Monday, December 1

Mon. 1 9:00 - 5:00 PM
Tue. 2 9:00 - 5:00 PM
Wed. 3 9:00 - 5:00 PM
Thu. 4 9:00 - 5:00 PM

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$250.00

Manager

Rachel Phillips's Photo

Rachel Phillips

What graduates say

Michelle Litjens

Michelle Litjens

Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM)

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

Your faculty

Robert Aho

Robert Aho

Partner, BrabenderCox

Robert Aho is a partner at BrabenderCox, where his appetite for creative excellence has been recognized nationally.

Robert will tell you the problem with political ads is that most ad-makers try to cut through...

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Jeff Berkowitz

Jeff Berkowitz

Delve, CEO

Jeff Berkowtiz, CEO

Recognized by Politico as “an opposition research and policy ace,” Jeff Berkowitz formed Delve after serving as Research Director at the Republican ...

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Bryan Bernys

Bryan Bernys

Bryan Bernys is currently the Vice President for the Campus Leadership Program here at the Leadership Institute. Before coming to work at LI, Bryan served as the New Hampshire Field Director for the McCain 2008 campaign. A...

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Morton Blackwell

Morton Blackwell

President of the Leadership Institute

Professionally, Morton Blackwell is the president of the Leadership Institute, a non-partisan educational foundation he founded in 1979.

His institute prepares conservatives for success in politics, government and t...

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Nancy Bocskor

Nancy Bocskor

Founder at The Nancy Bocskor Company

About Nancy Bocskor

Nancy Bocskor, tagged a “Democracy Coach” by a major German newspaper, teaches citizens in the United States and internationally how to communicate with ...

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Chris Cupit

Chris Cupit

President, Campaign Marketing Strategies

In 2006, Chris Cupit founded Campaign Marketing Strategies (CMS) to give libertyminded, pro-family candidates and organizations the communications tools to be competitive and win the public debate. A veteran congressional ...

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Chris Doss

Chris Doss

Deputy Director for Grassroots at the The Leadership Institute

Chris' political work has taken him across the U.S. and to nearly twenty countries where he's met and worked with heads of state and members of parliament. He even took one prime minister home for Thanksgiving; another tha...

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Jim Eltringham

Jim Eltringham

Vice President, Advantage, Inc.

Jim Eltringham is Vice President of Advantage, a grassroots voter contact and mobilization firm. He has designed and implemented public affairs campaigns for major brands, advocacy organizations, and political campaigns on...

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Scott Faircloth

Scott Faircloth

President/Founder, Allegiance Direct LLC

Scott has been a direct mail fundraising consultant for conservative political clients since 1999. After serving as Vice President of Response Unlimited and The Richard Norman Company, Scott embarked on his own venture in ...

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Chris Godbey

Chris Godbey

Director of Client Strategy, SurgeRED

Christopher (Chris) Godbey is a Director of Client Strategy at SurgeRED, a campaign and communications strategy firm that focuses on digital engagement. Chris comes to SurgeRED from Innovative Campaign Strategies, LLC with...

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Jen Harrington

Jen Harrington

Jen joins Conservative Connector after spending last cycle working at the Prosper Group. Prior to the Prosper Group, Jen worked several election cycles in senior positions with candidates at all levels from City Council to...

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Matthew Hurtt

Matthew Hurtt

Trainer, Americans For Prosperity GLA

Matthew Hurtt is a trainer for Americans for Prosperity Foundation's Grassroots Leadership Academy. In that capacity, he travels the country training conservative activists.

Previously, he served as a copywriter fo...

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Corey Lewandowski

Corey Lewandowski

Founder, TestLearnWin

Corey Lewandowski volunteered at the Leadership Institute six years ago.

This organization does not have current contact information for Mr. Lewandowski.

...

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Jordan Lieberman

Jordan Lieberman

President, Campaign Grid

Jordan Lieberman joined CampaignGrid in 2010 and has served as its President since 2012. Previously he spent five years as publisher of Campaigns & Elections magazine. Earlier, Lieberman managed campaigns and advocacy ...

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Ned Ryun

Ned Ryun

Founder and CEO of American Majority

A former presidential writer for George W. Bush and son of former U.S. Congressman Jim Ryun, Ned Ryun is currently the President of American Majority, a nationa...

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Stephanie Salvagno

Stephanie Salvagno

Stephanie Salvagno
Senior Manager, Political Affairs & Policy
Covestro LLC
Washington, DC

A former varsity lacrosse player and g...

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Jared Small

Jared Small

Account Manager, The Lukens Group

As The Lukens Company's Voter Contact Strategist, Jared uses his expertise with data-driven voter-targeting techniques, along with his gut-level understanding of the images and themes that resonate with people, to deliver ...

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Ryan Steusloff

Ryan Steusloff

Vice President, WPA Opinion Research

Having served as a pollster, campaign manager and communications director on numerous local, state and federal campaigns, Ryan brings a wealth of experience in helping corporate and political clients identify effective mes...

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Steven Sutton

Steven Sutton

Vice President for Development, The Leadership Institute

Steven joined the Leadership Institute eight years ago as Vice President of Programs. As Vice President of Programs, he directed all LI's training programs, from political grassroots to student groups on college campuses. ...

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Jason Torchinsky

Jason Torchinsky

Partner, Holtzman Vogel Josefiak Torchinsky PLLC

Jason Torchinsky is a partner at HoltzmanVogelJosefiakTorchinsky PLLC, specializing in campaign finance, election law, lobbying disclosure and issue advocacy groups. Politico has named Jason one of the “50 Politicos ...

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