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Public Relations School

On Tuesday October 21, 2014

What you will learn

3 evenings, $100 (dinners included)

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You'll learn to:

  • develop the right message for your target audience
  • use social media to spread that message
  • build valuable relationships with the media

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Details

Starts Tuesday, October 21

Tue. 21 6:30 - 9:30 PM
Wed. 22 6:30 - 9:30 PM
Thu. 23 6:30 - 9:30 PM

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$100.00

Manager

Rachel Phillips's Photo

Rachel Phillips

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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Ian Ivey

Ian Ivey

Branch Chief, General Services Administration

Ian Ivey has been training people in teaching, communications, and argumentation for more than 20 years.

In 1997, while Ian was in law school at Georgetown, he began training instructors at Kaplan Test Prep. Ian was...

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Emily Miller

Emily Miller

Communications Director, Congressman Dave Joyce

Emily Miller is the Communications Director for Congressman David Joyce.

Prior to the Hill, Emily served as Director of the Leadership Institute's Career Services department. In this role, she connected conservative...

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Laura Rigas

Laura Rigas

Laura Keehner Rigas is the Communications Director for the Massachusetts Secretary of Education, and is responsible for early education, K-12, and higher education in Massachusetts. As an appointee for Governor Charlie Bak...

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Jessica Towhey

Jessica Towhey

Strategic Communications Consultant, Principle, 2ee Communications

Jessica R. Towhey is an accomplished communications strategist with more than a decade of experience developing and implementing short- and long-term communications strategies. Jessica opened her own firm, 2ee Communicatio...

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