3 evenings, $100 (dinners included)
Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization's accomplishments to the press, or trying to navigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.
Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.
You'll learn to:
You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.
Mon. 8 6:30 - 9:30 PM
Tue. 9 6:30 - 9:30 PM
Wed. 10 6:30 - 9:30 PM
"This seminar was very necessary since I handle all communications in my office...I write talking points,
e-newsletters, press releases, and handle new media. This seminar really put the pieces together and gave me concrete strategies and ways to look at communications!"
Jim Eltringham is Vice President of Advantage, a grassroots voter contact and mobilization firm. He has designed and implemented public affairs campaigns for major brands, advocacy organizations, and political campaigns on...
Ian Ivey has been training people in teaching, communications, and argumentation for more than 20 years.
In 1997, while Ian was in law school at Georgetown, he began training instructors at Kaplan Test Prep. Ian was...
Laura Keehner Rigas is the Communications Director for the Massachusetts Secretary of Education, and is responsible for early education, K-12, and higher education in Massachusetts. As an appointee for Governor Charlie Bak...
Jessica R. Towhey is an accomplished communications strategist with more than a decade of experience developing and implementing short- and long-term communications strategies. Jessica opened her own firm, 2ee Communicatio...
Chris Younce is the President of Grassroots Strategies, LLC, a Washington, DC-based political consulting firm. A Missouri native, Chris attended the University of Missouri, majoring in political science. While at Mizzou, h...