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Public Relations School, Advanced

On Monday December 8, 2014

What you will learn

3 evenings, $100 (dinners included)

Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization's accomplishments to the press, or trying to navigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.

Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.

You'll learn to:

  • successfully pitch the media
  • craft a compelling message for your audience
  • easily generate earned media for your organization, cause, or campaign

You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.

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Starts Monday, December 8

Mon. 8 6:30 - 9:30 PM
Tue. 9 6:30 - 9:30 PM
Wed. 10 6:30 - 9:30 PM

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map



Rachel Phillips's Photo

Rachel Phillips

What graduates say

Ryan Moy

Ryan Moy

Communication Director, Representative Kenny Marchant (TX-24)

"This seminar was very necessary since I handle all communications in my office...I write talking points,
e-newsletters, press releases, and handle new media. This seminar really put the pieces together and gave me concrete strategies and ways to look at communications!"

Your faculty

Jim Eltringham

Jim Eltringham

Vice President, Advantage, Inc.

Jim Eltringham is Vice President of Advantage, a grassroots voter contact and mobilization firm. He has designed and implemented public affairs campaigns for major brands, advocacy organizations, and political campaigns on...

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Ian Ivey

Ian Ivey

Branch Chief, General Services Administration

Ian Ivey has been training people in teaching, communications, and argumentation for more than 20 years.

In 1997, while Ian was in law school at Georgetown, he began training instructors at Kaplan Test Prep. Ian was...

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Laura Rigas

Laura Rigas

Laura Keehner Rigas is the Communications Director for the Massachusetts Secretary of Education, and is responsible for early education, K-12, and higher education in Massachusetts. As an appointee for Governor Charlie Bak...

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Jessica Towhey

Jessica Towhey

Strategic Communications Consultant, Principle, 2ee Communications

Jessica R. Towhey is an accomplished communications strategist with more than a decade of experience developing and implementing short- and long-term communications strategies. Jessica opened her own firm, 2ee Communicatio...

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Christopher Younce

Christopher Younce

Owner, Grassroots Strategies, LLC

Chris Younce is the President of Grassroots Strategies, LLC, a Washington, DC-based political consulting firm. A Missouri native, Chris attended the University of Missouri, majoring in political science. While at Mizzou, h...

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