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Campaign Management School

7 days

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What you will learn

The Campaign Management School teaches you how to win elections. This premier campaign training provides candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and a successful media strategy.

Regardless of the level of your political experience, learn the experts’ secrets of a successful campaign from before announcement to after Election Day. Our faculty includes today’s most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan to organize your campaign
  • Develop a winning campaign message to win votes
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE:  If you are already a candidate, you will also benefit from attending the following LI programs:  Public Speaking Workshop (Basic, Advanced, and One-on-One) or Television Workshop (Introduction to Techniques, On-Camera, and One-on-One).

You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Monday, December 1, 9:00 AM through Thursday, December 4

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1101 North Highland Street
Arlington, VA 22201  Map



$50.00 discount for early registration until 11/25/14

Your Cost: $200.00

Rachel Phillips's Photo

Rachel Phillips

Contact Rachel with your questions.

What graduates say

  • "Another LI grad elected to office. I couldn't have done it without you."

    Michelle Litjens

    Michelle Litjens

    Wisconsin State Representative

  • "LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

    Samuel Saad, III

    Samuel Saad, III

    Councilman, Naples, Florida

  • "This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

    Alonzo Baldonado

    Alonzo Baldonado

    New Mexico State Representative

  • "Thanks to the training at the Leadership Institute, my campaign manager and I beat an incumbent Illinois representative in the primary and we went on to win the general election by 24%. Thank you for all your good work. I've told dozens of people about your outstanding programs, and that you all were the key to my success."

    Tom Morrison

    Tom Morrison

    Illinois State Representative

Your faculty