Pollster and strategic communications guru Frank Luntz said, “It’s not what you say, it’s what they hear.” Crafting a creative, powerful, and sound messaging strategy can help your campaign or organization cut through the clutter and inspire everyday citizens to join your cause. You will learn 4 elements of a successful message, 2 public relations strategies, and what you must do before you create your message.
Darin Miller is the Media Relations Manager at the Family Research Council. He is a former intern for Congressman Jim Jordan (R-OH-4). He graduated from Grove City College with a B.A. in Communication Studies. While there he served as editor-in-chief of his college's newspaper and yearbook. Darin is married to his college sweetheart, Emily.