What you will learn
Direct Mail School
2 day, $150 (meals included)
The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement. LI trains thousands of conservative leaders, activists, and development officers, a few at a time. Professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
• Implement proven direct mail concepts
• Build your donor file
• Write successful letters
• Design successful packages
• Apply case study examples of successful programs
