About This Video
Top fundraiser Jerry Panas advises his clients "storytelling is the fiber of relationship building." Making emotional connections with potential donors can move them from concern to passion to cash. Studies show your audience will remember just 5% to 10% of your message if conveyed via facts and figures. That number jumps to 65% to 70% if conveyed via a story. In this webinar, Nancy Bocskor, who is a professor of fundraising at George Washington University’s Graduate School of Political Management, will teach how the art of storytelling can boost your bottom line. She has worked in more than 20 countries promoting civil society and teaching pro-democracy skills, especially to women. During this complimentary webinar, you will learn how to ask for money even if you hate to, 5 steps of crafting a successful story, how to become a "superhero" in your community, and lessons from Dale Carnegie, Harry Winston, and other great motivators.
Nancy Bocskor
Nancy Bocskor, tagged a "Democracy Coach" by a major German newspaper, teaches citizens in the United States and internationally how to communicate with passion to affect change in their communities.
The author of "Go Fish: How to Catch (and Keep) Contributors: A Practical Guide to Fundraising," Nancy is a professor at George Washington University's Graduate School of Political Management where she teaches both online and "live" fundraising courses. She also teaches advanced public relations writing, political ethics, research methods, communications strategies, and campaign management courses for GSPM's online program.
Nancy Bocskor is on the board of Running Start, an organization that encourages young women to enter public service. A past Vice President of the Women's Campaign School at Yale, she chaired the school's Curriculum Committee for five years.
A graduate of Otterbein College in Westerville, Ohio, Nancy received the 2010 "Distinguished Alumna Award" for her "passion to affect change in national and international communities through significant and poignant communication, for the training and consulting with our nation's and world's political leaders, and for your commitment to educate others, especially women, around the world."
Nancy recently returned from spending two months in Russia, where she taught a course in "Political Leadership" at the Moscow School of Humanitarian Studies and guest lectured at a Young Political Leaders Conference attended by 3000 students from 84 countries.
She regularly speaks about global civic activism at major conferences such as CIPE's "Democracy that Delivers for Women" seminar; the AAUW national convention and ICAN Omaha's Women Leadership Conference.
Nancy is a faculty member for The 2012 Project, a program sponsored by the Center for American Women in Politics at Rutgers University to encourage women 45 and over to run for political office.
Nancy Bocskor spreads democracy throughout the world...the lively American travels from one country to the next coaching candidates on how to win elections, especially encouraging women to make it into parliament. *Translated from Die Welt, 11/07
Nancy helped produce "Dreams for Nigeria", a documentary to inspire more women to run for office in that country in the 2011 elections. The award-winning film followed the paths to public service of seven women who broke the barriers to successfully win election to the House of Representatives.
As a senior advisor for the Center for Liberty in the Middle East (CLIME), Nancy helped launch its Online Activism Institute for women in the Middle East, the first of its kind in Arabic. More than 120 women participated in the pilot E-Learning environment in Egypt and Jordan. Nancy coordinated the mentoring phase, which provided motivated women with personalized one-on-one training and advice to reach their community activism goals. The project was named one of the "Top Ten Who Are Changing the World of Politics and the Internet" and received the prestigious award in October 2009 at the World E*Democracy Forum in Paris.
Nancy was selected by the Foundation for the Defense of Democracies as a "mentor" to women candidates, where she spent a week in Turkey training more than a dozen candidates from Jordan, orocco and Algeria. One of her candidates was the top woman vote getter in Jordan, and served as the youngest woman member of the Parliament.
Her work on behalf of her clients has been highlighted in The Wall Street Journal, The Washington Post, on NPR and other major media outlets. Named a "Rising Star in Politics" by Campaigns & Elections magazine, she was featured in the PBS documentary, "Vote for Me: Politics in America." She has served as a political analyst for CNN, and has appeared on C-SPAN.
Background
Nancy started her political career in the office of then-freshman Congressman Newt Gingrich, and returned to serve as Education Director for Gingrich's non-partisan organization, American Solutions. She has served as a chief of staff on Capitol Hill, as a campaign manager, as a fundraiser and as a political educator.
In 1990, Nancy started The Nancy Bocskor Company, a political consulting firm specializing in training for officeholders, candidates and campaign workers, and fundraising for members of Congress.
Nancy has taught campaign schools in all 50 states and 20 foreign countries, and consistently receives top marks for her innovative techniques and her humorous anecdotes.
In June 2010, she travelled to La Paz and Santa Cruz, Bolivia, where she taught advanced leadership and communication skills to graduate students at two universities. She traveled to Mexico City to speak to 300 students at National Autonomous University of Mexico (UNAM), the largest university in Latin America, in 2009 and 2010 and will return there in October. She also teaches at an International School of Fundraising held in England, and conducted a three-day leadership conference in Lithuania for women activists from Belarus. Nancy was also a keynote speaker at the Konrad Adenauer Foundation in Berlin and Mainz, Germany.
She regularly meets with aspiring political leaders when they visit the United States, including conducting a messaging and leadership development workshop for women fromBahrain at Meridian International and promoting civic engagement with young political leaders from 30 different countries for USAID.
Nancy was one of just 50 civic, media and business leaders chosen to participate in the JCOC (Joint Civilian Orientation Conference) in September 2010, where she spent a week visiting those who serve our country at military installations around the U.S. JCOC is the oldest public affairs program sponsored by the Pentagon and the Secretary of Defense's office.